Twitter had an extremely good year in 2010. In four years the microblogging site has gone from niche to mainstream. It’s difficult these days to find a website that doesn’t have a Twitter linking badge or watch a TV show and have it not mention the site. Lets look back at the year that was for Twitter. 

In 2010, Twitter had on average 213.4 million visitors a month and 26 million unique visits making it the 10th most visited site on the web. By the end of the year, they are projected to have sent over 29 billion tweets and have 90 million tweets a day. 

Over the course of the year such influential people as Bill Gates, Dalai Lama, Hugo Chávez, Kanye West, Tiger Woods and Donald Rumsfeld have joined the site. British Petroleum used the site to communicate the oil spill efforts and Wyclef Jean used Twitter to raise money for Haiti. 

One of the main complaints with the site has been how limited it has been. The site has grown and flourished thanks to third party apps. This year Twitter changed all that. They kicked things off with their geolocation project called @Anywhere. That was quickly followed up with official apps for the Blackberry, iPhone and Android phones and the iPad. 

They weren’t finished yet. Next they focused on improving the built in features. New features like “Reply to All,” “Who to Follow” and “Auto completion” were added and before they were finished a whole new interface was introduced to praise and condemnation. Finally, they started rolling out profile analytics.

In the course of a year, Twitter has had incredible growth, undercut the third party apps that built their business model on Twitter and got into a bidding war that raised its value to $4 billion. Not bad for a company that just a year ago seemed to be drifting with no real business plan. 

Where do you see Twitter going in 2011?

1. Know your goals and stick to them

Why do you create content? There must be some need that it addresses, some benefit that justifies the cost of writing and maintaining it. Be clear on what you are trying to say before you start writing anything. Once you've identified your goals, stick closely to them. Don't include unnecessary information.

2. Know your audience and write to meet their needs

There is no point publishing information that your audience struggles to understand, does not answer their questions, or does not help them do the tasks they are trying to do. You'll end up getting phone calls or emails asking for help, so why bother publishing poor content in the first place?

3. Use plain language

Language is ambiguous and so it is easy to miscommunicate, especially when communicating in writing. If your website caters to people whose first language is not English (migrants, international users, those whose first language is a sign language), the risk is higher still. Using plain language is the key to making sure your web content is understood.

4. Be very concise

Studies show that people are very task-oriented when they use the web. They have a particular goal in mind and they are often in a hurry. So they scan rather than read text closely. Concise text is also important because poor screen resolution, screen glare, small text, poor colour contrast, and other poor design decisions all make reading online much harder than reading printed content.

5. Make content easy to scan

Design content to suit the way people read online. Break up text with useful headings. Make sure paragraphs contain only one topic. Keep sentences short. Use bulleted or numbered lists where you can. Look for opportunities to use images, tables, graphs or charts to simplify complex information.

6. Avoid hype, fluff and exaggeration

Don't put unnecessary words between your real content and the people who want it. It takes more time and effort for people to find what they've come for if you make boastful claims about your products, services or achievements.

7. Make sure page titles are accurate

Page titles are used in search engine indexing, appear as the links in search results, and are stored in browser bookmarks/favorites and histories. Good page titles will help people find or return to your content. Take care not to publish an "untitled document" or use titles that are ambiguous or misleading.

8. Write meaningful link text

Links embedded in the content on a web page stand out. They are a call to action - or at least they can be. Links like "click here" don't provide enough motivation to act. Link text needs to clearly tell users what the link will lead to.

9. Draft and review

Good web content doesn't happen instantly. Make time to draft and review your content. Use a content review checklist and have a colleague check your work.

10. Don't publish and forget

Websites are not like filing cabinets or library archives. Once published, web content is always available and the assumption is that what is available is current. This simple fact is often overlooked and so a lot of websites get bogged down with out of date, inaccurate content that gets in people's way, misleads them, or causes them to make mistakes.