Yankee Candle Site Enhances User Experience

by denise 5. October 2011 11:01

For the past few years, The Web Bureau has been providing web design, web development and online marketing strategies for Northern Ireland based, Yankee Store Ltd.

Yankee Candles UK

Yankee Store Ltd is a distributor of America’s most popular candle brand, Yankee Candles in the UK. The candle company trades via a growing number of retail stores in shopping centres across Northern Ireland, and an e-commerce website, www.yankee.co.ukcreated by our team of web designers and web developers.

As the business continues to flourish, through growing sales and an online fan club on its social media platforms, Graeme Ferguson, the entrepreneur behind this successful venture decided it was time to take his online marketing strategy to the next level with the introduction of a host of new features to encourage client interaction and make the shopping experience as user friendly as possible for consumers.

Web Design and User Experience

Nothing annoys online shoppers more than not being able to find what they are looking for, or getting to the check-out and finding out that the product they wanted to buy is out of stock! 

Finding the right product has been made easier for consumers with both horizontal and vertical navigation bars, an online search facility and a fragrance search facility to simplify the decision making process.  This is categorised into fragrance types - festive, floral, food and spice, fresh or fruit fragrances.

Yankee Store has introduced simple features such as an ‘Out of Stock’ tag on products that are unavailable and a ‘Quick Buy’ feature to enable regular Yankee Store customers to make a purchase quickly, as well as a Bonus Loyalty Points feature on selected products.

Users can also receive advice and information on Yankee’s best selling products, product reviews, special offers and new and upcoming product ranges all from the homepage.

Online Marketing Strategy

Yankee Candles have a worldwide fan club of candle enthusiasts.  As part of Yankee Store’s online marketing strategy, the company aim to maximise opportunities for customers to engage with the brand, and at the same time capture useful data from consumers.

From Yankee Store’s homepage, customers can enter competitions, participate in the latest poll and interact via Facebook and twitter to share their experiences, candle mixology ideas and favourite fragrance.  Facebook users can also receive unique special offers.

A Yankee Candles video platform integrating Yankee Store’s YouTube Channel into the homepage means that consumers can opt for this more visual and engaging way to keep up to date with new product releases and popular ranges and leave their feedback.

The site improvements are also supported by an aggressive search engine marketing strategy which includes ongoing pay per click marketing and search engine optimisation.

For more information on our web design, web development and online marketing strategies email info@thewebbureau.com

Royal Mail: New Proposal Promises Convenience for Consumers and Greater Profitability for E-Commerce

by denise 3. August 2011 15:39

‘Delivery to neighbour’ trial

We’ve all experienced it – you arrive home to find a note from Royal Mail stating that some of your post couldn’t be delivered. Cue the long trudge to the nearest sorting office and the dreaded queue to collect your mail. However, a new proposal from the company could put an end to such inconvenience.

Royal Mail is applying for a change to its licence to allow its posties to leave certain items of mail with a neighbour if the named recipient is not home. The pilot scheme would include mail which is too large for the letterbox and some forms of signed-for post. Special Delivery items would be excluded from the trial.

For Northern Ireland’s E-commerce community, this ‘delivery to neighbour’ scheme could prove hugely beneficial, as the efficiency of a company’s chosen postal provider can have a direct impact on profits. Despite the occasional bad press, Royal Mail remains one of the cheapest and most reliable delivery choices for business customers. Any change that improves the effectiveness of their delivery system, and saves on the time, money and customer goodwill that can be lost trying to track down ‘undeliverable’ post, can only be a good thing.  However, certain drawbacks should be noted.  For a start, there is no opt-out option.

Which Neighbour?

If granted, the postman or woman will have a “degree of flexibility” in choosing which neighbour he leaves your post with. Most likely that will be a next-door neighbour, but it could be someone deemed to be in “close proximity” to the addressee. As Robert Hammond of Consumer Focus points out, “For many people having their mail left with a neighbour they do not know, or might not trust, could open the door to problems”.

Changes in compensation claims

Somewhat more worrying for E-commerce companies, are Royal Mail’s proposals to alter its existing system for compensation applications for lost or damaged mail. 

Royal Mail has recommended cutting the current 12-month claim period to a mere 60-days. Given that a claim can only be made 15 working days after the date of posting, the reality is that there would only be a six-week window in which customers can seek compensation. 

In addition, the company wants to reduce the holding time for undeliverable mail from 21 to 18 days. Such moves, they say, “will enable Royal Mail to better investigate the loss of an item and improve our ability to find it and return it to the sender.”

Finally, it suggests that business customers who use untracked services such as Mailsort and Packetpost will not be able to seek compensation at all. 

The regulator for postal services, Postcomm is currently consulting on the proposals and seeks comments on the suggested changes by September 9. 

Royal Mail - www2.royalmailgroup.com

Postcomm - www.psc.gov.uk

Consumer Focus - www.consumerfocus.org.uk

Tags:

Ecommerce | Northern Ireland

What’s New at ‘The Web Bureau’?

by denise 2. August 2011 09:35

As The Web Bureau continues to evolve and grow, our studio is a hive of activity where there is always lots happening in our design, development and online marketing departments. This article will give you a brief insight into what we’ve been up to lately.

NEW CONTRACTS

The Grand Opera House: After much competition, we were delighted to be appointed to re-design the Grand Opera House website and manage their payment systems integration and online marketing.  The new site is due to go live in September.

Simple Zebra: The Web Bureau designed and developed new directory site www.simplezebra.com, which will help Northern Ireland consumers and businesses source reliable tradesmen locally and provide reviews based on the quality of the service they receive.  Online Marketing and SEO activity will be ongoing to raise awareness and drive traffic to the site. The updated site design will go live later this month.

NEW SITES LAUNCHED

Mac In a Sac: One of our latest e-commerce sites, www.macinasac.com has been launched to boost online sales of this best-selling range of waterproof clothing. Belfast based company, Target Dry who are behind this initiative have been making waterproof clothing since 1987 and now design, manufacture and market their own ranges.  

Bailies Coffee Company: Founded in 1993, Bailies Coffee recognised the growing demand for quality freshly roasted and ethically traded coffee in the UK and Ireland. With our re-design of their informational website, this newly branded e-commerce site, www.bailiescoffee.com will enable Bailies to boost sales and make their award winning coffees available to a much wider consumer base.  The site will also raise awareness of their trade customer services which include sales and maintenance of coffee machines, barista training and ancillary product sales.

NEW DEVELOPMENTS

JP Corry Touchscreen: We recently completed development of a new touchscreen system for the showroom of this leading builder’s merchants. The interactive system enables customers to browse JP Corry’s range of products, their applications and review case studies during their visit. The touchscreen also synchronises with a web based version of the tool. New content added via the Content Management System (CMS) automatically updates the touchscreen, maximising efficiencies. The weversion which can be viewed at www.jpcorry.com/touchscreen 

Kingspan Group: We recently completed work on our first Chinese website to promote the products of Portadown based, Kingspan Solar to this target market, which has the largest population per country in the world.

NEW TEAM MEMBERS

The design team are pleased to welcome Mark Kirwan, to the role of Web Designer.  Mark, from the Wirral, England recently moved to Northern Ireland, with his wife Sharon, from Lisburn. He has 5 years experience in web design and was formerly employed by Nottingham based user experience agency, Zabisco.   

Keep up to date with developments at The Web Bureau at www.thewebbureau.com/blog 

Tags:

Apps | Content | ASP.Net | Digital Marketing | Ecommerce | Northern Ireland | SEO | Technology | Web Design Northern Ireland

 

Posts By Date

Log in