Figures released so far suggest that online retailers and ecommerce websites have experienced more growth over the Christmas shopping season than ever before. For the first time in history the Christmas online spend goes past the billion mark (volusion). Some of the interesting Christmas stats from 2010.....
Online Christmas shopping in the UK
44% of Britain’s online adult population upped their online spending, pushing the total amount spent online to £2.8bn.
45% of those who shopped online encountered website problems while doing their Christmas shopping, and 32% abandoned purchases as a result. (and the online spend was still £2.8bn)
Internet usage over Christmas
86% of UK consumers logged onto the internet over Christmas Day and Boxing Day
22% of online users accessed the internet on their phones
30% of online consumers used the internet to shop online on Boxing Day, 62% of the online consumers shopped for sale items and discounted products across the two days.
Online sales at John Lewis reached £500m this year.
Sales were up 42% for the same period last year.
Most popular UK online shopping destinations
On Boxing Day, eBay and Amazon were the most visited e-commerce websites, with 9.96% and 7.02% of visits respectively.
After the two pureplay giants, Argos, Next, and M&S were the most popular online retail sites.
US Holiday season
Online retail spending for the entire November to December 2010 holiday season reached $32.6bn, an all time record. US holiday shopping 2005 - 2010 (Volusion)
(Stats and figures courteous of Tealeaf, eDigital Research via IMRG, Hitwise, comScore, e-consultancy.)