by Colin Graham
8. September 2010 18:34
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Not only are we a web design company but we also try to help out from time to time - here a few tips that may be of use when you are rolling out your email marketing campaigns. (hopefully using our system !!!)
- Try to get the names and details of anonymous users by turning them into subscribers you can greet by asking them for their names. Personalistion will go a long way down the line when trying to atttact new business.
- Look in depth at open rates - using this info your maybe able to get more info than you imagined when interpreted correctly.
- Keep everyone as happy as possible - so always include an unsubscribe link - no users are better than unhappy users.
- The connection to your ISP is one of the most important. So make sure they know that you're sending legitimate bulk email and won't disconnect you as a spammer.
- Always make sure that the plain text and HTML parts of email messages do correspond correctly - this is an old spamming trick that you should follow.
To be continued...
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