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SEO Tip - Writing Page Titles

Web Bureau

Digital Marketing
05 July 2010 by Web Bureau

Page titles are one of the biggest factors that search engines look at when trying to figure out what a given page on your website is all about. Here are some basic guidelines on writing SEO friendly page titles.

Specific
Every page on your site should have a specific purpose/focus. Look at the page in front of you, and try to describe it. When writing the titles for each of these pages, keep the specifics of the page in mind. If this is a page specifically about "Adobe Photoshop training", the title should include your keywords centred around "Adobe Photoshop training ", and not a more generic keyword phrase like "graphic software training".

Unique
Just like every page title should be specific to each page, you should also make sure that each page title is unique across your entire site. If you follow the first rule and making sure that every page is laser-focused on a single topic, it should be extremely easy to also make sure that each page title is unique.

Make them catchy
When you are looking at a search engine results page, there's only three things that appear for a visitor - the page title, the page description (even better if you have a unique and targeted meta description), and the page's URL. Try and treat your page titles like the titles for your blog posts, and make them catchy.

Don't be repetitive
Your page titles shouldn't include multiple variations of similar keyword phrases. A great example of being bad would be "photoshop, adobe photoshop, photoshop CS3, photoshop software, photoshop training". Titles like this promote worst practices and often make it difficult to keep your page titles unique to that page.

Keep them short
70 characters should be the maximum length – Google will cut your page title off after 70 characters so that everything after 70 characters will be neglected.

Company name?
In the majority of cases, your website will already rank highly for your company name. Search engines will allocate greater weight to the words at the start of your page title.

Recommended Page Title
Keyword < Category | Company Name

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