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Some interesting Ecommerce stats over Christmas 2010 compared to 2009

Web Bureau

Digital Marketing , ECommerce
10 January 2011 by Web Bureau

Figures released so far suggest that online retailers and ECommerce websites have experienced more growth over the Christmas shopping season than ever before.  For the first time in history, the Christmas online spend goes past the billion mark.

Some of the key stats from Christmas 2010 are highlighted below.

Online Christmas shopping in the UK

  • 44% of Britain’s online adult population upped their online spending, pushing the total amount spent online to £2.8bn
  • 45% of those who shopped online encountered website problems while doing their Christmas shopping, and 32% abandoned purchases as a result. (and the online spend was still £2.8bn)

Internet Usage over Christmas

  • 86% of UK consumers logged onto the internet over Christmas Day and Boxing Day
  • 22% of online users accessed the internet on their phones
  • 30% of online consumers used the internet to shop online on Boxing Day
  • 62% of the online consumers shopped for sale items and discounted products across the two days

John Lewis

  • Online sales at John Lewis reached £500m this year
  • Sales were up 42% for the same period last year

Most popular UK online shopping destinations

  • On Boxing Day, eBay and Amazon were the most visited e-commerce websites, with 9.96% and 7.02% of visits respectively
  • After the two pureplay giants, Argos, Next, and M&S were the most popular online retail sites

US Holiday season

  • Online retail spending for the entire November to December 2010 holiday season reached $32.6bn, an all time record. US holiday shopping 2005 - 2010 (Volusion)

(Stats and figures courtesy of Tealeaf, eDigital Research via IMRG, Hitwise, comScore, e-consultancy.)

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