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Social Media Marketing: Why Online Marketers Should Be Interested in Pinterest!

Web Bureau


25 June 2012 by Web Bureau

What is Pinterest?

Pinterest is a photo sharing social network that allows users to create and manage various categorised image collections in a “bulletin board” style fashion. Of all the social networks, Pinterest is one of the easiest to use. Its design is simple and straightforward.  Users can “pin” photos into categories they create based on their own personal interests. Pinterest helps people all over the world connect through their own like-minded interests, such as travel, culture, fashion, cuisine, and photography. 

Who’s Using Pinterest? 

Over 11 million registered users!

If you’re a man, chances are good you have never set your eyes on the virtual pinboard featuring images of puppies, cupcakes, sunsets, Manolo Blaniks and Fiats. But women have found it to be addictive. Pinterest shows you all the perfect things you want to buy, captured in the very best light, separated into categories and countless boards dedicated to nearly every topic — from extravagant pastries to the perfect wedding dress.

Pinterest Stats

The average Pinterest user is female between the ages of 24-54

Over 90% of Pinterest users are female:

  • 33% of users are between the ages of 35-54
  • 50% of Pinterest users are parents

Pinterest users are extremely active:

  • 12 million unique monthly visitors
  • 2.2 million of those users post daily

How are consumers using Pinterest?

Expressing themselves

Reminding themselves

Learning and exploring topics

Searching for and discovering new things

If your company manages to get pins that are visually appealing, your target audience will flock to your brand and love it till death do you part. The secret to success is finding a niche for your company.

What is the ROI on Pinterest?

If you’re doing it well, it is pretty high. In fact, Pinterest has actually surpassed Twitter for online referral traffic for some industries — more than Google Plus, LinkedIn and YouTube combined (data from Shareoholic). This means Pinterest can get people onto your website, and if your website does its job, get you more customers.

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