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The Web Bureau & WIB Encourage Members to Maximise the Power of the Internet for Marketing

Web Bureau

12 November 2012 by Web Bureau

Denise Cowan & Lea Glover from our Digital Marketing team at The Web Bureau recently presented a Digital Strategy Masterclass to members of Women in Business Northern Ireland

The Masterclass, sponsored by Invest NI highlighted top tips to online success and provided valuable insights into social media marketing, email marketing, search engine optimisation, content marketing and digital marketing strategy.  To wrap up the masterclass, we ran a raffle prize draw for all the ladies who attended, with one lucky winner picking up the top prize of a tailored content marketing package by The Web Bureau to the value of £1,000.

Content Marketing is the art of creating, curating and distributing valuable content online to increase awareness, lead generation and customer acquisition.

And the Lucky Winner is....

Heather Craig of Heather Craig Interiors was the winner, drawn by Laura Dowie, Membership & Events Co-ordinator at Women In Business. Congratulations Heather!

Heather runs a successful home staging business and is Northern Ireland’s official House Doctor®, trained by TV’s House Doctor, Ann Maurice.  Heather is a member of the Ann Maurice House Doctor® Network of specialists in the UK who transform tired and dated homes into fabulous showhouses. Her home staging expertise will greatly improve the chances of selling or renting your home quickly. Using her interior design expertise, Heather will demonstrate how you can make the most of your home at an affordable price, whether you are selling, renting or staying put.

Heather’s prize consists of a tailored content marketing package of blog content, video slideshows, image sharing and social media marketing to raise her profile online, drive traffic to her website and increase enquiries.  The Web Bureau will also provide strategic digital marketing advice to help Heather to fulfil her objectives for her business. 

Upon hearing the good news Heather was delighted.  

“I’m so pleased to win this prize. I have a genuine interest in learning about digital marketing and using it to increase business leads. The internet offers so much potential for SME’s like mine and is the perfect medium to showcase my home staging makeovers.”

“Not only did I gain lots of valuable advice from the digital strategy masterclass, I now get to see it put into action and take my digital marketing to the next level.”

“I’m very glad I decided to attend The Web Bureau’s masterclass!”

Get to Grips With Content Marketing 

At The Web Bureau, we offer a range of content marketing packages to suit every business and budget. We often work closely alongside companies’ in-house marketing teams to identify strategies, techniques and communications channels which will add value to current marketing activity. All content produced and distributed online is optimised for search engine visibility, maximising the chances of it being found by your potential customers. 

For more information on developing a Content Marketing Strategy, please contact Denise Cowan, Digital Marketing Manager at The Web Bureau on 028 9073 1190 or email

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