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Get the Google Authorship Advantage

Web Bureau

Digital Marketing
05 August 2013 by Web Bureau

Get the Google Authorship Advantage

Want more traffic to your blog posts? Want to build a reputation as an expert in your area? And want to raise your profile in the process?

Now’s the time to Google Authorship your content!

If you’ve recently searched Google and noticed that tiny profile pic next to results, that means the blog author has set up Google Authorship, and their Google+ account is clearly linked to that content – for all the world to see!

Media Shift’s blog has even reported that some blogs have reported a 15% - 50% increase in traffic when their photo has shown up in search.

Google Authorship benefits include improved search engine rankings and greater recognition for individual team members – meaning that, overall, your company’s virtual footprint becomes bigger much faster.

Plus, as Google Authorship is a relatively new feature, the real benefits have yet to be explored never mind enjoyed. Google are already planning to develop functionality and minimise spam.

  • Set up Your Google Authorship today – it’s easy!
  •  If you haven’t already, set up a Google+ profile.
  •  Make sure you add a profile pic!
  •  Go to plus.google.com/authorship
  •  Enter the email you use for posting your blog content
  •  Verify the link and you’re good to go!

You could also link directly to Google+ from your content page:

  • Go to Google+
  • Click on ‘Profile’ and then ‘About’ under your profile picture
  • Scroll to ‘Links’ and click on ‘edit link’
  • Enter the URL of your blog or website in the ‘contributor to’ section.

You can add as many URLs as you have blogs or websites and then all you have to do is add a Google+ link to your article – in the author bio section, link your name to your google+ profile and add ‘?rel=author’ to the URL.

It’s an easy way to build your profile, that of your team and position yourself as an expert – you’ll also be pushing your website and content up through the rankings – do it today!

If you’ve already linked your content with Google Authorship, we’d love to hear about your experience and any results you’ve found.

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