04 July 2013 by Web Bureau
As the largest social network in the world, it has more than 500 million active users, half of which log in on a daily basis. They total more than 700 billion minutes on Facebook every month. People share more than 30 billion pieces of content every month, including links, news stories, blog posts and photo albums. As marketers, ignoring Facebook isn’t really an option.
How can you market on Facebook?
Facebook’s offers 4 main ad types to choose from:
When setting up, consider:
Many marketers target the largest groups possible. This is a mistake. These groups are more expensive and less targeted. Rather than target broad terms like music or photography, focus on specific interests. Research blogs your customers read, who they follow on Twitter, and which related products they buy. If you use precise interests like these, you’ll reach the people who are most interested in your topic and the most willing to spend money on it.
Essentially, Facebook judges the success your ad’s ability to get a high percentage of people to click. Facebook rewards successful ads with a lower cost per click or cost per impression and more visibility.
Group your ads by campaign in order to compare statistics for relevant ads. When you choose your daily budget, your ad will automatically shut off when that budget is reached.
Top Tip: Don’t just leave it at the one-time analysis. Assess your content strategy using Facebook Insights on some consistent basis.
The club wanted to promote engagement on the Manchester United Facebook Page with international fans. The club used geographic and interest-targeted Ads in order to promote their North American tour. They targeted people in the stadiums’ locations and people’s Likes and Interests.
Enjoy an early adopter advantage. Set aside some time to tinker around, start a few test campaigns, and see what happens. Like anything, it takes practice to get good at it. All the best with extending your Facebook reach, we’d love to hear how you’re getting on and if you would like more advice, feel free to get in touch.