5 Reasons Magento is the ideal eCommerce Platform

What do Harvey Nichols, Samsung and Nike have in common? Their websites are built on the Magento platform. In fact, over a quarter of all eCommerce sites in the world run on Magento.

Website developers are spoilt for choice when it comes to eCommerce platforms. In the last couple of years there has been an explosion of plug and play eCommerce platforms, but what makes Magento so special? Why is it such an overwhelming favourite when building eCommerce sites?

Here are five very good answers to that question:

1. Scalability
   Magento is highly scalable and is suitable for retailers of all sizes. There are retailers turning over £20m+ online using Magento, and smaller retailers who can operate knowing that their platform will allow them to grow considerably without hindering them. Because so many different solutions integrate well with Magento (such as Salesforce and various different EPOS systems), retailers can also grow with the help of third-party software that can be fully integrated with the platform. Basically Magento grows as you grow. It offers real flexibility and therefore can adapt to any changes you require and any new features you need, as your business evolves.
   
   
2. Easy Integration
   It is very simple to have Magento integrated with most of the third party sites that you'll need to be able to effectively run an eCommerce website, including the likes of Google and Salesforce. It also easily syncs with payment gateways such as PayPal, Sage Pay and Google Checkout, as well as shipping services. The platform also helps retailers find, retain and connect customers through social media integration, integrating with all major social media platforms, granting businesses the capability to allow customers (present on their social media pages) to purchase products directly from the website.
   
   
3. Simple Customisation
   Magento comes with open system architecture that enables the creation of unique user experiences and a memorable, one-of-a-kind web presence for your company. That’s why Magento is used by many successful businesses including Skype.
   
   
4. Special Tools & Features
   Compared to many platforms, Magento is particularly rich in features, including a number of highly specialised tools that are lacking in many of its competitors. Magento has a variety of benefits including SEO features, international currency recognition and exchange updates. Magento features all kinds of functionality and has every tool you need to run a standard eCommerce store. Apart from the obvious advantages you’d expect, Magento features cross-selling / up selling functionality, multi-store capacity, product bundle option, advanced stock management, advanced shipping control, configurable pricing, customisable templates and lots more. Magento users also get access to Magento Connect: an extension marketplace featuring thousands of apps for anything from search engine optimisation to affiliate marketing. Apps are accompanied by reviews and ratings, enabling you to decide whether to buy or install one.
   
   
5. Reporting & Analytics
   Magento offers report and analytics suite that provides visibility to your business performance and helps to take appropriate actions to fulfil customer needs. The extensions allow quick Google Analytics integration for traffic and trend analysis. This gives you a detailed insight of your cart performance.

The Web Bureau offer Magento eCommerce solutions because we understand and have experience of the added value of Magento brings to online success. Not only does it provide rich, engaging customer experiences, the Magento platform has the flexiblity to meet your unique needs and will grow with your business. Overall, we think it’s a winning eCommerce solution.

Interested in learning more about how Magento would benefit you? Get a free eCommerce consultation today from one of our experts by calling 028 9073 1190 or email us incoming@thewebbureau.com