5 Tips for Using Facebook Live

Video remains to play a key role in the digital world. Apps such as Snapchat and Periscope have continued to grow, YouTube remains the second largest search engine and earlier this year Instagram increased its video length from 15 seconds to 60 seconds. It’s only natural that we’ve now been introduced to Facebook Live.

Facebook Live gives brands the opportunity to share their experiences in real-time video. There is no need for hours of filming and editing to achieve the ‘perfect’ video, all you have to do is hit the Live video icon when creating a Facebook status.

Unlike Periscope, Facebook Live videos do not disappear after 24 hours, they are automatically saved on your timeline which makes it easier for your network to share. With 1.04 billion daily active Facebook users, why not make the most of live streaming to connect with your audience? It’s a fresh way for your business to post transparent content that lets followers experience your brand on a different level.

Here are 5 Facebook Live ideas you can implement into your digital marketing strategy:

• Firstly, speak to the camera. Video is an efficient way of getting a large volume of information across quickly so ditch the longwinded statuses and use video to discuss any opinions or advice applicable to your business.
• Educate. If you have a new product or service, then give a demonstration or tutorial on how to use it. Followers will appreciate it before they decide to buy, or for those who already have, they might learn something new.
• Show personality. Your business is one of a kind, as are your employees, so be creative and post behind the scenes snippets to appeal to your followers. The options here are endless!
• Broadcast live events. Traveling? At a conference? Celebrating an event? Share it with your audience, they will love seeing what you’re up to.
• Interviews. Why not interview your clients and get a testimonial from them in the process? Or use it to address any FAQs that come through regularly by having a Q&A. 

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