Why the Value of Video is Going Through the Roof…

There’s no doubt about it: video continues to be the best marketing investment you can make and its value to your bottom line just keeps increasing. And that’s for a number of really very good reasons…

If you are in the market for content that is versatile, more engaging, increases brand recall, maximises conversions and that you can repurpose across all of your channels and platforms to amplify your message, where do you start?

Well, here wouldn’t be a bad place. Not least because we can do it all for you. It’s a wrap!

More Reasons to Run the VT…

Video continues to grow in popularity for all kinds of businesses in every sector. And that’s for a number of very good reasons.

People love it as perhaps the easiest and most engaging way to consume information. It’s relevant. It’s flexible. In most formats and on most phones it runs automatically, so people begin to get engaged without having to do anything other than take a break from scrolling. And they love it so much, they’re watching more video than ever.

The numbers back that up:

• Right now, video marketing accounts for 69% of all consumer traffic
• By 2019, that figure will be more than 80%
• Video on mobile is growing 5 times faster than video on desktop viewing
• Videos on landing pages can multiply conversion by 800% (!!!)
• Videos in emails can enhance click through by 200-300%
• 90% of customers find a video helps them make a buying decision
• YouTube reports that video consumption is growing by 100% year on year
• B2B, 59% of a company’s decision-makers would rather watch a video than read an article…

So if you’re in business, and want to talk to other businesses… video is the way to go.

Those impressive figures can all translate into tangible benefits for your business.

But where do you start? What do you do? How do you do it? How can you ensure your video marketing campaign realises your ambitions and maximises your ROI?

That’s easy – let us do it for you.

We take brand messaging, strategic propositions and tactical promotions and turn them into great visual stories that captivate, convince and convert.

And we do it with style.

Investing in this kind of go everywhere, always on, cutting-edge content that your customers can access anywhere is not only the future – it’s the right now. And if you’re not including some budget for video in your marketing spend, you’re missing out.

If you’re still not convinced, there’s more…

Whethere your aim is to grow your brand or simply make your sales numbers, video can do all of that and more.

Talk to one of the Web Bureau team to see how we can meet your brief, achieve your ambitions and even exceed your expectations:

• Promote Your Brand – 80% of customers recall a video they’ve watched in the last month
• Boost SEO – 65% of business decision-makers visit a website after viewing a branded video… naturally enhancing SEO along the way. Search engine algorithms love video!
• Facebook is backing video – investing in innovative infrastructure like ‘picture-in-picture’ viewing that enables video viewing without interrupting scrolling
• Go viral – people love to share video more than any other content, increasing your chances of gaining viral traction

People just can’t get enough good video: in a digital world overloaded with information, video is a welcome breath of fresh air.

Isn’t it time you gave your customers what they want?