19 April 2018 by Web Bureau
The hospitality and tourism industry is one of the most digital-savvy in the world. From booking flights and hotels to planning itineraries and sharing experiences, travellers rely on digital technology at every stage of the journey.
This infographic explores some of the key digital insights that are shaping the hospitality and tourism industry today.
1. Mobile is king
Mobile devices are now the primary way that travellers book travel and access information. In fact, over 70% of all travel bookings are now made on mobile devices.
This means that hospitality and tourism businesses need to make sure that their websites and apps are mobile-friendly and easy to use.
2. Social media is essential
Social media is a powerful tool for hospitality and tourism businesses to connect with potential customers and promote their products and services.
Travellers often use social media to research destinations, read reviews, and book travel. They also use social media to share their travel experiences with friends and family.
Hospitality and tourism businesses should use social media to share engaging content, interact with potential customers, and run targeted advertising campaigns.
3. Data is key
Hospitality and tourism businesses are collecting more data than ever before. This data can be used to improve customer service, target marketing campaigns, and make better business decisions.
For example, hotels can use data to track guest preferences and provide personalized recommendations. Airlines can use data to predict demand and adjust prices accordingly.
4. Artificial intelligence is changing the game
Artificial intelligence (AI) is being used in a variety of ways to improve the hospitality and tourism experience.
For example, chatbots are being used to provide customer service and answer traveller questions. AI is also being used to develop personalised recommendations for travellers and to optimise pricing strategies.
5. The future is digital
The hospitality and tourism industry is becoming increasingly digital. This trend is likely to continue in the years to come.
Hospitality and tourism businesses need to embrace digital transformation in order to stay competitive and meet the needs of today's travellers.
Here are some additional insights from the infographic:
The hospitality and tourism industry is undergoing a digital transformation. By understanding the key digital trends and insights, businesses can position themselves for success in the years to come.