2018 Digital Marketing Insights: Ecommerce vs Non-Ecommerce

Ecommerce and non-ecommerce businesses face different challenges and opportunities when it comes to digital marketing.

Ecommerce businesses need to focus on driving traffic to their websites and converting those visitors into customers. They also need to make sure that their websites are easy to use and that their checkout process is smooth.

Non-ecommerce businesses need to focus on building brand awareness and generating leads. They also need to make sure that their websites are informative and engaging.

Here are some digital marketing insights for ecommerce and non-ecommerce businesses:

Ecommerce businesses

• Invest in search engine optimization (SEO). SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). This can help you drive more traffic to your website.
• Use pay-per-click (PPC) advertising. PPC advertising allows you to display ads at the top of SERPs for specific keywords. This can be a great way to drive traffic to your website for high-value keywords.
• Create engaging content. Content marketing is a great way to attract and retain visitors to your website. Create informative and engaging content that is relevant to your target audience.
• Use social media marketing. Social media marketing is a great way to connect with potential customers and promote your products and services. Make sure to post regularly and engage with your followers.
• Email marketing. Email marketing is a great way to stay in touch with potential and existing customers. Send regular email newsletters with promotions, new product announcements, and other relevant content.

Non-ecommerce businesses

• Invest in content marketing. Content marketing is a great way to attract and retain visitors to your website. Create informative and engaging content that is relevant to your target audience.
• Use social media marketing. Social media marketing is a great way to connect with potential customers and promote your brand. Make sure to post regularly and engage with your followers.
• Email marketing. Email marketing is a great way to stay in touch with potential and existing customers. Send regular email newsletters with promotions, new product announcements, and other relevant content.
• Run paid advertising campaigns. PPC advertising and other paid advertising campaigns can be a great way to generate leads and drive traffic to your website.
• Attend industry events. Industry events are a great way to network with potential customers and partners.

Conclusion

Both ecommerce and non-ecommerce businesses can benefit from using digital marketing to reach their target audiences and achieve their business goals. However, it is important to tailor your digital marketing strategy to your specific industry and business needs.

Additional insights

• Ecommerce businesses need to focus on providing a seamless customer experience. This includes having a user-friendly website, a smooth checkout process, and excellent customer service.
• Non-ecommerce businesses need to focus on building relationships with their customers. This can be done through content marketing, social media marketing, and email marketing.
• Both ecommerce and non-ecommerce businesses should use data to track their results and optimize their digital marketing campaigns. This will help them get the most out of their marketing budget.