Why You Should Be Using Magento

There are many eCommerce platforms around. A number of which tend to offer a similar experience, but time and time again Magento comes top of the list, so it's not surprising that this is the fastest growing eCommerce platform on the internet at the moment.

In this blog we take a look at four key features this platform offers and how they can generate business growth.

1. Technical 

From a technical perspective, Magento is a free,  open-source platform making it affordable for even the smallest business. It also has the backing of some of the world’s largest retailers such as Nike, The North Face, Rosetta Stone, Mother Care, Olympus and even Ford for their accessories website.  

2. Administration

Magento has an intuitive back-end admin interface with features and functionality for ease-of-use.  The admin panel provides store owners with powerful marketing, search engine optimization and catalog management tools and built-in features enable merchants to create sites that are tailored to their unique business needs. Designed to be scalable and adaptable, Magento is the ultimate eCommerce solution. Some features include:

• Offer as many payment and shipping methods as you require 
• More promotion options than you can shake a tree at, including discount codes 
• Enhance sales with related products * hundreds of add-ons for additional functionality 
• Ship orders to multiple addresses 
• Compare products 
• Magento functionality 

3. Functionality  

Out-of-the-box, Magento has a wide range of functions and options for everything you need to run an online shop, including an additional Magento module that can help you create everything from a mobile website/app to  newsletters, multi-store set-ups, advanced stock management and much, much more. 

4. Integrations 

With Magento it couldn’t be easier to integrate 3rd party extensions, applications or additional plug-ins to optimise your e-commerce store. Services like SalesForce.com, Sage Accounting, Google, Constant Contact, Sage Pay, PayPal, Worldpay, Royal Mail and Parcel Force amongst others integrate seamlessly with your Magento set-up.

At Web Bureau we can provide a number of integrations which make it easy and cost-effective to incorporate Magento into your existing business workflow. We have also built and developed custom integrations with bespoke fulfilment software getting products from sale to shipped in minutes.

We can help you get the most out of Magento.

Contact us today for more information.