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Web + Digital

Biokinetic

The Challenge

The real test here was to bring more good quality volunteers to Biokinetic.  Instilling confidence and gathering much needed data was a huge part of this project.

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Our Approach

The Web Bureau aimed to build an easy to manage clean website with Volunteer touch points and calls to action in focus.  Video and trial information also took a high place on the homepage.

Digital Marketing

From the research and brief, TWB mapped out a strong digital strategy that would use a combination of online Search, YouTube advertising, remarketing ads, paid social ads and native content, running simultaneously to meet recruitment targets for volunteers. We understood that people have reservations about taking part in clinical trials so we focused on reassuring people using testimonial style videos featuring people who had already taken part in a trial.

The Result

This campaign exploded once it was launched around the wider Belfast/Northern Ireland area. For individual studies we pulled ah the heart strings using native content which saw 4551 people view the content and many continue onto the BioKinetic website to sign up to volunteer for the study.

64%

conversion rate

2,925

volunteer registrations

£0.26

cost per click

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