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Web + Ecommerce

Candles Direct

Candles Direct is an online retailer who have been in the candles business for over 30 years. The company offers a huge range of candles and accessories online, delivering to customers in the UK, Ireland and a wide range of other European destinations.

The Challenge

To develop a high-end visually appealing and user friendly Candles website that works seamlessly and in real-time with stock management software to update the online store and provide multi-channel sales across a range of platforms.

Our Approach

For the latest iteration website in the Candles Direct family of websites we undertook research into best practice eCommerce checkout solutions. We worked closely with the client in regards to the design process and came up with a 'best in class' web design which strongly compliments the nature of the product whilst maintaining all necessary commercial features.

We utilised Magento as our eCommerce platform of choice and built a new navigation outline featuring product facets and attributes that are fed directly from a third-party stock management system

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"Responsive and efficient, nothing is too much trouble for The Web Bureau. I am delighted with the service they provide and the quality of work they supply always exceeds expectations."

Graeme Ferguson Managing Director, Candles Direct

The Result

Ranking in top 3 positions in Google for high volume search terms (Yankee Candles, Yankee Candles & Yankee Candles UK). 1500% increase in web traffic within 10 months of go live - Candles Direct strengthens its position as the number one Candles Retailer in the UK and Ireland.

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