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Choice Housing

Choice Housing Ireland provide over 10,000 homes across Northern Ireland and the ROI for families, singles, sheltered accommodation and various models of supported housing for tenants with complex needs. 

The Challenge

In an ever-changing environment, the housing sector faces many significant challenges. Choice Housing wanted to tackle this by being smarter and more creative. Our objective was to help position Choice Housing Ireland as a professional and agile organization, equipped to provide pioneering services and accommodation for their tenants.  The website needed to highlight services and properties, while communicating the corporate responsibility of the organization.

Our Approach

To create a professional, modern and accessible design that reflects Choice Housing’s new branding. Focus was initially put into the design process, responsive accessibility, site architecture and key audience usability. We aimed to achieve excellent navigation and a good user journey, as well as a vibrant colour scheme and engaging imagery. Users can find information easily and get a good understanding of how Choice Housing “works together for positive change”.

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