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Web + Ecommerce + Digital

Gordons Direct

The Challenge

To deliver a rebranded eCommerce website that displays responsively on mobile and tablet devices. The design needed to provide an engaging and intuitive ecommerce experience for customers. Another key goal was to boost revenue from online sales and facilitate promotional activity. This included the need to efficiently handle large volumes of traffic and sales especially during peak sales times such as Black Friday.

Our Approach

The website was developed using Magento, a specialised eCommerce platform (used by Burger King, Coca Cola and Nestle). The main navigation bar was designed to incorporate up to 12 top-level categories that represent the entire Gordon’s product range. A mega menu was introduced to allow customers to browse both by sub-category and related brands, with featured products on the right-hand side used to advertise bestsellers or items on offer. A search auto-complete allows the customer to find more specific products more easily by making suggestions as they type key phrases.

More recently, we have undertaken a Google Shopping campaign to boost sales further. The website also has been integrated with Trust Pilot. A 1-page Checkout and ‘quick buy’ option on the Product List page have been added, along with Cart Abandonment E-mails.

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The Result

120%

increase in conversions

230%

increase in revenue

247%

increase in mobile conversions

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