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Web + Digital

Grand Opera House

They've brought us laughter, applause and tears for years.
We brought them a robust website enabling their budding audience to effortlessly find and book their favourite productions at Belfast's premier theatre.

Setting the scene

Grand Opera House appointed The Web Bureau to design and develop a new website and mobile site, a video hub micro-site, and spearhead their digital marketing strategy to facilitate better promotion of their shows, drive online ticket sales, and raise and maintain brand awareness.

Taking to the stage

The Web Bureau developed an engaging online strategy focused on the following:

  • Responsive website design - accessible on desktop, tablet, mobile
  • A ‘Media Hub' micro-site (The Green Room)
  • Facebook competition and advertising campaign
  • SEO
  • Remarketing/Display advertising campaign
  • Email/EDM Marketing
goh-home.jpg

The Green Room

The Green Room Media Hub micro-site was developed to give potential customers a place to find out more information about the shows on at the Grand Opera House, including videos and pictures from the shows, as well as third party reviews of shows.

Facebook Competition

The Facebook competition served two purposes, to reward people that were already engaged with the brand and secondly to promote shows and the Ultimate Experience at the Grand Opera House. The competition ran via a custom built Facebook competition tab.

SEO

Local listing optimisation - including creating fully branded pages on Yelp, Yell and other local listing citation sites.

On page optimisation - including keyword research, strategy implementation and basic website SEO.

Video listings - Studies have shown that videos are over 50 times more likely to appear on the first page of Google search results than traditional landing pages. This provided us with a great opportunity to push out video content on YouTube such as "Lunch in Belfast at Luciano's Cafe Bar - Places to Eat Belfast".

The Critic's Review

The final curtain down was met with a standing ovation. Here's why...

1,582

new likes on Facebook

52%

increase in mobile traffic

1,272

new email subscribers

Project Grand Opera House
Website goh.co.uk
Client Grand Opera House
Expertise Web, Digital Marketing, eCommerce
Year 2014

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