Want to work with us? We're on the lookout for digital experts.
We're hiringGrand Opera House
They've brought us laughter, applause and tears for years.
We brought them a robust website enabling their budding audience to effortlessly find and book their favourite productions at Belfast's premier theatre.
Setting the scene
Grand Opera House appointed The Web Bureau to design and develop a new website and mobile site, a video hub micro-site, and spearhead their digital marketing strategy to facilitate better promotion of their shows, drive online ticket sales, and raise and maintain brand awareness.
Taking to the stage
The Web Bureau developed an engaging online strategy focused on the following:
- Responsive website design - accessible on desktop, tablet, mobile
- A ‘Media Hub' micro-site (The Green Room)
- Facebook competition and advertising campaign
- SEO
- Remarketing/Display advertising campaign
- Email/EDM Marketing
The Green Room
The Green Room Media Hub micro-site was developed to give potential customers a place to find out more information about the shows on at the Grand Opera House, including videos and pictures from the shows, as well as third party reviews of shows.
Facebook Competition
The Facebook competition served two purposes, to reward people that were already engaged with the brand and secondly to promote shows and the Ultimate Experience at the Grand Opera House. The competition ran via a custom built Facebook competition tab.
SEO
Local listing optimisation - including creating fully branded pages on Yelp, Yell and other local listing citation sites.
On page optimisation - including keyword research, strategy implementation and basic website SEO.
Video listings - Studies have shown that videos are over 50 times more likely to appear on the first page of Google search results than traditional landing pages. This provided us with a great opportunity to push out video content on YouTube such as "Lunch in Belfast at Luciano's Cafe Bar - Places to Eat Belfast".
The Critic's Review
The final curtain down was met with a standing ovation. Here's why...1,582
new likes on Facebook
52%
increase in mobile traffic
1,272
new email subscribers
| Project | Grand Opera House |
| Website | goh.co.uk |
| Client | Grand Opera House |
| Expertise | Web, Digital Marketing, eCommerce |
| Year | 2014 |