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The Challenge
To deliver a responsive eCommerce website that showcases the entire Harry Corry product range and drives sales online. The website needed to have an engaging design to make it easier for customers to make an order. It also needed to handle large volumes of traffic and sales especially during peak sales times.
Our Approach
The main navigation bar was designed to incorporate up to 10 top-level categories that represent the entire Harry Corry product range. A mega menu was introduced to allow customers to browse both by sub-category and related colour options. An advanced filter navigation was built on the left-hand side of Product List pages, to allow users the ability to view products based on multiple colour, size, type and/or price options.
More recently, the website has been rebranded and undergone a UX review to boost sales further. A search auto-complete allows the customer to find more specific products more easily by making suggestions as they type key phrases. The ability to choose branch and ‘Collect in Store’ option has also been added, along with Cart Abandonment E-mails.
The Result
Traffic increased by
25%
Items sold, up
55%
Return on Investment since website went live