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The Irish Football Association founded in Belfast back in 1880 is the fourth oldest governing body in the world.
The Challenge
The Irish FA appointed the Web Bureau to design and develop an award winning new website – the focus being to engage the user’s and fans. The IFA’s digital presence needed to match the #DareToDream spirit that we all witnessed during the Euros 2016 campaign.
The site needed to be vibrant and engaging, whilst ensuring all the key information and details could be found through the navigation. Technically, the site needed to assist the IFA in the management of fixtures, news, events, sponsors, referees and match officials, whilst relaying the message to the fans and youth trying to find a summer camp.
Our Approach
The setup was to tackle 3 key areas:
- Information architecture
- Responsive design
- User friendly content management
The Result
The Irish FA now receive over 200,000 visitors per month, with the number of new visitors having increased by 320%. Back of the net!Website page views increased by
180.2%
Mobile traffic increased by
743.2%
Social media traffic increased by