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The Challenge
To deliver a responsive eCommerce website that showcases KPCM’s product range and drives sales online. The website needed to have an engaging design to make it easier for customers to make an order.
Our Approach
The website was developed using Magento, a specialised eCommerce platform (used by Burger King, Coca Cola and Nestle). Due to the vast range of products KPCM offers, the main navigation bar was designed to incorporate over 20 top-level categories, which includes 8 bestseller categories and a dropdown on the right-hand side for additional categories.
KPCM’s key selling points (eg. Price Promise, Bulk Discounts, Free Delivery) are highlighted through the site to help conversion rate. A search auto-complete allows the customer to find more specific products more easily by making suggestions as they type key phrases.
More recently, we have undertaken a Google Shopping and PPC campaign to boost sales further.
The Result
42.91%
Increase in average session duration (YOY)
2.3%
conversion rate
46%
of users are on tablet/mobile