Mash Direct is a unique, award-winning Farming Enterprise which produces an innovative range of quick-serve mashed root vegetable, potato, cabbage, and other quality vegetable products, with the taste and texture of homemade food.
To build the brand and showcase products that Mash Direct produce. To design a warm, friendly, and engaging website showing the family nature of the business (keeping it as visual as possible) whilst making the site look good, it was imperative to keep the site simple to use and navigate.
Initially, we got to understand the customer and business which helped form the website navigation and architecture. At that stage, we then designed the site to really highlight the award-winning products and tell the Mash Direct story. The key to the approach was to make the site vibrant and engaging. The result showcases the fresh products, tells the brand story and communicates business ethos clearly.