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Display Advertising

Display Advertising is a type of PPC advertising where ads appear on third-party websites next to content that’s related to your product or of interest to your target audience. These Ads will appear on websites, apps and social media in the form of a banner, text, image or video.

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Why Display Ads?

Display advertising is essential because people are spending more and more of their time online. It's important because it gives you the opportunity to promote your offers on a variety of ad formats. Display ads also allow you to present your business to an audience that otherwise may not have known about you.

CLIENT RESULTS

The core approach for FLoor Monster, was about increasing exposure to the right people at the right point of the purchase process and that’s exactly what we did. Since managing the display campaign we’ve grown paid site traffic by 46% and increased conversions from paid search by 54%, reducing the cost per acquisition as we went. The end numbers speak for themselves.

LEAD GENERATION

30%

Increase In Sample Orders

INCREASED AWARENESS

105%

Increase In Overall Traffic

MOBILE FIRST

210%

Increase In Mobile Users
What can The Web Bureau do for your business?

What can The Web Bureau do for your business?

The Web Bureau will ensure content creation is designed correctly and clearly projects your businesses intent and goal. From there we will decide where your ad will fit into your digital marketing strategy and determine placements that will produce the best engagement and conversions.

How is Display Advertising Different from Search Advertising?

Display advertising is different from search advertising because search advertising places online advertisements in search engine results. This means search ads appear in search-engine results whenever someone searches for the services or products offered by the advertiser. This means the ads displayed will perfectly match each query.

Display Advertising differs from this by using a “push” approach where users who see your display ads are deliberately targeted, either because of remarketing campaigns or maybe they’re browsing a website that’s related to your business.

HOW CAN THE WEB BUREAU HELP?

Our PPC Advertising strategies are thoroughly researched and deeply considered. We consider ourselves matchmakers – through a range of PPC tactics we target your audience and bring them to you through the power of search. Contact one of our PPC specialists today!

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