Display Advertising is a type of PPC advertising where ads appear on third-party websites next to content that’s related to your product or of interest to your target audience. These Ads will appear on websites, apps and social media in the form of a banner, text, image or video.
Display advertising is essential because people are spending more and more of their time online. It's important because it gives you the opportunity to promote your offers on a variety of ad formats. Display ads also allow you to present your business to an audience that otherwise may not have known about you.
The core approach for FLoor Monster, was about increasing exposure to the right people at the right point of the purchase process and that’s exactly what we did. Since managing the display campaign we’ve grown paid site traffic by 46% and increased conversions from paid search by 54%, reducing the cost per acquisition as we went. The end numbers speak for themselves.
Display advertising is different from search advertising because search advertising places online advertisements in search engine results. This means search ads appear in search-engine results whenever someone searches for the services or products offered by the advertiser. This means the ads displayed will perfectly match each query.
Display Advertising differs from this by using a “push” approach where users who see your display ads are deliberately targeted, either because of remarketing campaigns or maybe they’re browsing a website that’s related to your business.