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Have you ever wanted to shop for a product but wanted to be able to compare a variety of different brands but want to avoid jumping from one e-commerce page to another? Well, that is exactly what Google Shopping is, it provides shoppers with the opportunity to browse a variety of products based on their search query. How will this benefit your business though? Anytime a shopper decides to click on your product link, they are taken back to your website!
Why Google Shopping?
Google Shopping displays your products on the SERPs (search engine results page) allowing customers to search for, view and compare products. Have you ever been looking for a product and wanted to shop around comparing price and value? This can be an exhausting exercise flicking through each e-commerce site. This is where online market places come in handy to the consumer and put your products to the forefront of their minds. Conversion rates on Google Shopping are very strong, as customers have already seen your product and price prior to clicking. Look at the screenshot below, simply taken from google after searching for ‘’watches’’
Client Results
Gordon's Direct is one of the main pharmaceutical retailers within the UK, they came to us with the key goal to boost revenue from online sales and facilitate promotional activity. This included the need to efficiently handle large volumes of traffic and sales especially during peak sales times such as Black Friday.
SALES DRIVEN
120%
Increase In Conversion
RESULTS FOCUSED
230%
Increase In Revenue
MOBILE-FIRST
247%
Increase In Mobile Conversions
Why is Google Shopping Important?
Displaying in Google’s shopping feed, you will often see your products and images appearing at the top of the natural search results, therefore increasing position on the first page of Google, especially if combined with PPC ads and natural search listings. Google Shopping is proven to have a 30% higher conversion rates than text ads. We have been setting up and optimising shopping feeds for a while, Web Bureau can help your business increase revenue and profit through this channel.
What's Required For Google Shopping?
Basic Product Information
When setting up a Google Shopping feed it's important to note that a number of basic product attributes are a requirement to run shopping ads. The following attributes are required to set up a feed:
- Id
- Title
- Description
- Link
- Availability
- Price
- Brand
Manufacturing Numbers
To ensure listings are matching products correctly - Google requires both a GTIN (Global Trade Item Number) in the form of the following formats - UPC, EAN, JAN or ISBN. If a GTIN value is unavailable a MPN (Manufacturing Part Number) is required in it's place.
Images
Images are essential when making a decision to run Google Shopping Ads, properly sized images of a high quality can really influence consumer behaviour - Google has a set of standard image requirements that are needed to set up a Google Shopping feed. Here you can read all about Google Shopping Image Requirements.
Additional Product Information
Although additional product information isn't a requirement, we recommend providing as much information as possible to complete optimisation of product listings and ensure a high level of performance. This includes information such as Google Product Categories, Unit measurements and sizing details - Here is a full list of Google Product Data Specifications