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Online video content is quickly becoming the front runner of digital marketing. Video content is an easy-to-digest format that gives our eyes a rest from the surplus of textual information online. Every day 1 billion hours of YouTube videos are watched, that is a lot of hours being consumed by your target audience!
What is YouTube Advertising?
YouTube Advertising is the use of video content ads that, like other forms of PPC ads, is upload to Google AdWords where you can target specific audiences and placements for the ad. Similar to most PPC ads we would bid to display your ad, this allows you to stay within your budget, you will only pay once people have watched at least 30 seconds of your ad. Google AdWords will have all the analytics for us to determine what is working and what isn't.
What are the benefits of YouTube Advertising?
YouTube has quickly become one of the primary sources of advertising for small-medium size companies because YouTube ads have the opportunity to appear across a platform that receives 1.5 billion monthly viewers giving companies a massive audience to tap into.
YouTube's analytics is in real-time meaning you do not need to wait long to understand what is working well for your ad and what is not.
Specific audience targeting allows us to allocate your ads to the right people. A YouTube audience can be determined through several categories such as demographics, interests, video remarketing (people who have interacted with your videos in the past), placements, topics and keywords.
What types of YouTube Advertising is there?
TrueView
TrueView video ads come in two forms, In-Stream and Discovery also called In-Display. They are the primary format for YouTube advertisements. TrueView allows viewers to skip the ad after 5 seconds of playing if they are not interested. This form of YouTube advertisement only requires payment when someone watches for more than 30 seconds or clicks on the call to action button.
Preroll
Preroll ads are non-skippable and can play before, mid-roll, or after the main video and is a Pay Per Click, meaning we will want to optimise for clicks when selling your merchandise, this will ensure we get the best results that are within your budget!
Bumpers
Bumpers are 6 seconds ads that are non-skippable like Pre-Roll ads but are pay per view like TrueView ads. Since these videos are quick, they tend to work thoroughly for branding campaigns with call-to-action.