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Local SEO (Search Engine Optimise) is a valuable tool when expanding your business as it is an effective way of bringing local awareness to your company. Local SEO is a digital marketing strategy that will promote your businesses products and services to local customers when they are online searching for these items.
How Local SEO works
Local search is when someone in the area is looking to purchase either a product or service locally. For example, "Restaurants near me" "Best yoga studio in Belfast." When people are searching these terms, search engines understand they are looking for suggestions that are closed to their location. Search engines take this into account, and they offer the person a list of local results.
Search engines will be looking for signs of a local page when analysing sites, such as local content, social profile pages, links, and citations. The search engine will be looking for content that will be of value to the person searching.
How to Improve Local SEO
Website
There are five simple steps that we can implement onto your site to ensure full optimisation of local SEO:
- Improve Internal Linking Structure
- Optimise URL, Title Tags, Headers, Meta Description, and Content
- Add Location Pages to your Website
- Create Local Content
- Ensure your website is mobile-friendly
Google My Business
Google My Business is a directory for your company to display contact details, website link, hours, reviews and of course location. Keeping your profile up-to-date and as accurate as possible will ensure your chances of appearing in searches and will warrant a clickthrough.
Engage with Directories and the Web
This is an essential step as it ensures that all your information is consistent across all platforms on the internet.
- Ensure Name, Address, Phone (NAP) Consistency.
- Optimise Online Directories and Citations.
- Retrieving quality & relevant backlinks.
- Engage with Social Media and Add Posts to Google My Business
- Capitalise on Customer Reviews.
How can the Web Bureau help your Local SEO?
Our SEO specialists will be able to comb through your website and ensure everything is up-to-date and consistent. Our team will set up any necessary additional tools to improve your Local SEO such as Google My Business. Our Marketing and PR specialist will assist with reaching out to other sites and bloggers to enhance your backlink presents to ensure optimal success.
