Technical SEO is the practice of optimizing a websites page load speed and core technical aspects in order to rank higher and earn more relevant traffic in search engines. Increasing site speed and concentrating on factors such as the accessibility of your website can see a great improvement in User Experience which is now measured by Google's RankBrain algorithm.
Improving page load speed can see a great reduction in bounce rate, in-fact studies by Amazon have estimated up to 1% traffic loss for every 100ms delay in page load time. Concentrating on User Experience (UX) sends positive ranking signals through the Google RankBrain algorithm which looks at performance metrics such as Bounce Rate, Dwell Time (time spent on page) and search result click through rate (CTR)
We analyse and audit websites to identify key issues affecting web page load speed - Google's recommendation is 3 seconds or less. Through image compression and correct caching policy, websites can see a great improvement in loading speed.
Schema markup is a method of highlighting elements from a website to more effectively communicate the content of a web page to search engines. Introducing schema can activate Rich Snippets within Google Search Results - this can have a positive effect on Click Through Rate.