Start conversations with strangers
Our social media campaigns identify where potential customers hang out, what they care about and how to chat to them. It’s a constantly evolving strategy, shifting emphasis in line with audience opinion.
We create social media marketing strategies that align your business objectives with your target audience on platforms ideally suited to growing customer consideration, engagement and trust. Our work begins with a full audit of your social marketing to date and an analysis of your competitors’ activity. When we have established where the most fertile social media opportunities exist, we work with you to create a targeted content strategy. We can also advise on social media policy, giving you peace of mind that whatever gets tweeted, shared, liked or loved on your behalf will have robust language, engagement and messaging guidance in place to avoid costly gaffs or off-brand sentiment.
We develop and deliver social media campaigns, including the generation of all content and the management of customer conversations.
We plan and execute social advertising campaigns to support your overall digital strategy, whether it’s to sell product, build awareness, drive traffic to your site, generate leads, or promote content. It offers incredible value as it is highly targeted and only viewed by people known to have an interest or need that your service or product can fulfil.
The ability to measure the impact of social media marketing at a granular level makes it one of the most popular forms of digital marketing. We can help you collect, analyse and refine your strategies by using data insights from your social channels’ activity. We’ll guide you through social media analytics measures, helping you understand how your customers are interacting with your social media persona and then leveraging that information to become more efficient in future activity.